In this episode of "Managing Risk for Tomorrow Today," Bruce and Jeff talk about the importance of cyber insurance. Jeff explains that cyber risk is a dangerous issue for businesses and individuals, as sensitive information is stored online and can be easily accessed. He notes that cyber insurance used to be a relatively inexpensive coverage but has tripled in price over the past few years due to increased demand. Jeff stresses that the inability to function if locked out of your business or losing all of a client's data are the real issues. He explains that cyber insurance is now considered a preventative insurance and recommends businesses and individuals take a preventative approach to cyber risk by investing in cyber insurance. Jeff also notes that former security personnel are now providing cyber insurance and are guaranteeing protection against hacks and breaches.